Troy Young

10 Questions With … Troy Young, President, Hearst Magazines Digital Media

Young talks about the opportunities that lie ahead for Hearst and other media brands, what’s new and exciting at the digital pinnacle of Hearst Tower, and more. Read More


10 Lessons From a Dynamic B2B Launch

Seven years ago, two guys with no experience running a publishing company decided to jump into B2B media, with Here's what happened. Read More


The Biggest Opportunities for Media Brands Today

mediaShepherd asked, "What is the biggest opportunity you see for media brands right now?" Here's what 14 industry thought-leaders said. Read More

Seen and Herd

Esquire Hosts First-Ever ‘Instameet’

Esquire is hosting our first-ever InstaMeet on Tuesday, May 20, 2014 from 5:30 - Read More

Time Warner reveals Time Inc. board

Time Warner revealed the full 10-member board of Time Inc. on Tuesday ahead of Read More

FITNESS Magazine Teams Up with “LIVE with Kelly and Michael” for ‘LIVE’s Top Fitness Instructor’ [EDITED PRESS RELEASE] NEW YORK, NY – April 23, 2014 — Fitness Magazine has teamed up Read More

Graydon Carter Elected to Magazine Editors’ Hall of Fame Vanity Fair Editor to Be Honored at National Magazine Awards Dinner on May 1 [PRESS Read More

mediaShepherd’s Social Media Awards Deadline Extended mediaShepherd LLC—a web-based company ( that provides “actionable intelligence” for media brands—has announced that the Read More

BPA Worldwide Certifies Its First Company as Part of Europe’s Efforts to Self-Regulate Behavioral Advertising [PRESS RELEASE] Shelton, CT April 14, 2014 – Capitfy, the UK-based advertising technology company specializing Read More

Russia to Treat Bloggers Like Mass Media Because “the F*cking Journalists Won’t Stop Writing”

The worldwide debate over who is and who isn't a journalist has raged since Read More

From Google to Buzzfeed: seven moments that shaped digital media

Seven milestones have marked radical change in the digital media in the 20 years Read More

Publishers: Mobile-First Isn’t Enough

The following is a guest post. See more information about MediaShift guest posts here. Read More

We need to talk: 26 awkward questions to ask news organizations about the move to digital

Here are 25 awkward questions (and one counter-question) that I wish media reporters/critics would Read More


A Simple-But-Effective Formula for a Successful Content Business “I’ve been thinking lately about the intersection of social and community, content and audience, platform and commerce,” said Noelle Skodzinski, founder of mediaShepherd. Read More

How a Powerful New Site‘s Use of Social Media Exemplifies OAO The response to mediaShepherd’s launch is a clear validation of what we have learned of Google’s evolving updates and the direction in which Online Audience Optimization (OAO) has us moving.  What does it take for a website to quickly develop targeted traffic in 2014? If the experience of mediaShepherd is anything to go by, it... Read more » Read More

Nailing It: Interview Tips For Your Time in the Hot Seat For the nearly 30 years I’ve been watching clients on air, very few have delivered an A+ performance. While that may sound harsh, we strive for perfection. We want our clients to shine: to resonate, smile, look authoritative, and seamlessly plug their brands. If we know one thing, it’s that it is anything but easy.... Read more » Read More



Recycled Paper Relationship Status: ‘It’s Complicated’ What you need to know about whether or not to choose recycled paper. Alex Brown, [a magazine manufacturing consultant with Printmark] and Frank Locantore, [Green America Better Paper Project Director] enjoy a drink together to discuss important issues related to magazine printing. mediaShepherd eavesdropped on their conversation (OK, they knew about it) in order to... Read more » Read More


What Consumer Publishers Can Learn From B-to-B Business-to-business publishers are well ahead of many consumer publishers (there are exceptions, of course) in a variety of areas. Here are 3 places where consumer publishers can learn from b-to-b. Read More


Your “New” Feed Thanks to all of you who provided your input through our reader survey asking if a daily newsletter was what you really wanted. When we launched The Daily Feed, we decided on a daily frequency because, well, frankly, that is what we believed we should do. In the world of business-to-business publishing, daily newsletters have become the... Read more » Read More

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