The Onion, Modern Salon, IDG, MVP Media and OneName Global Take Home mediaShepherd’s Inaugural Social Media Awards

mediaShepherd LLC announces the winners of the first-ever mediaShepherd Social Media Awards (mSSm Awards). Read More

Amanda Wolfe

Facing Facebook: How Fitness Magazine Reached 2 Million Fans

A strategy-filled interview with Fitness Digital Director Amanda Wolfe. Read More

Diana Mackie

5 Tips for Effective Community Management

In a world of User-Generated Content (UGC), mean comments and spam can ruin a site's appeal for its audience. Here are 5 things you can do to manage this. Read More

Seen and Herd

Today Media Launches New Delaware Business Magazine

-- has tapped Sam Waltz, a veteran Wilmington business strategist-publicist-lobbyist-dealmaker (Delaware is small, consultants Read More

Gift of GQ Magazine Prompts Outcry From Lands’ End Customers

The free magazine was meant as a gift from Lands' End - the retailer Read More

Digital magazine publishers experiment with reduced subscription pricing, or going free, to attract new readers

The Modern Producer goes free, while The Hockey News drops its 1-month and annual Read More

Hearst Corp. Agrees To Acquire WVTM-TV (NBC) In Birmingham, Ala. Press Release – New York, August 20, 2014 – Hearst Corporation today announced it has agreed Read More

Meredith To Purchase WALA-TV In Mobile-Pensacola From Media General

20, 2014 /PRNewswire/ -- Meredith Corporation (NYSE:MDP; today announced a definitive agreement to Read More

UK consumer magazines lost nearly 1m print sales in first half of 2014

Britain's consumer magazines lost nearly 1m print sales in the first half of the Read More

Time Inc. Rates Writers on How “Beneficial” They Are to Advertisers

Time Inc. has fallen on hard times. Would you believe that this once-proud magazine Read More

Does Facebook think users are dumb? “Satire” tag added to Onion articles [Updated]

Facebook is already an unbearable enough place as of late, at least in my Read More

Company Magazine Joins Sugar, Bliss and Nuts In Titles We’ve Lost In Past 5 Years

Readers of Company are devastated after the long-running title announced it was closing its Read More

BeachMint Gets Lucky In Joint Venture With Conde Nast

E-commerce platform BeachMint announced it will take over all operations for Lucky Magazine today. Read More


Learning to Live Without Source Interlink: ‘This is Not Another Anderson News’ Editor’s note:  Since this report was filed, additional chains have been reported to be in the midst of transition: Giant Eagle, Target, Safeway and Giant; also the first round of Walmarts have reportedly begun transitioning. This will continue to change as more efforts are made to adapt to the situation. The publishing industry is not a... Read more » Read More

5 Ways to Move Beyond SEO to Develop Online Brand Recognition When I was first getting involved in search engine optimization (SEO) a number of years ago, the accepted wisdom of the SEO community was this: Branding is not a problem, or an issue, or a goal in the brave new world of online audience development. Why spend millions of dollars to develop a Nike-style “swoosh”... Read more » Read More

A Simple-But-Effective Formula for a Successful Content Business “I’ve been thinking lately about the intersection of social and community, content and audience, platform and commerce,” said Noelle Skodzinski, founder of mediaShepherd. Read More



Beyond Data and Marketing Automation: The Secret Sauce – by Paul Miller, CEO, UBM Tech Over the past few months I have been meeting with a variety of marketing-automation vendors who are keen to “partner” with our company to provide technology solutions to help clients target the audiences of our media brands. In almost every case, the technology solutions promise to save manual labor and promise to add more precision... Read more » Read More


The Loss of Source Interlink’s Distribution and 12 Titles, and Trying to Find a Lesson in All This Source Interlink had a doozy of a week last week, and that is not said lightly. In fact, it’s said with a very heavy heart. The scale of its news about its “absorption” of 12 of its super-niche print titles into what could be called “parent” brands (e.g., Custom Classic Trucks being absorbed by Classic... Read more » Read More


Why Does the Publishing Industry Seem Set on Destroying Itself? The Time Inc. cover ads lead to sweeping, negative generalizations about our own industry. Why?  A couple issues have stirred the publishing-industry pot in the past week: The one I want to address here is regarding the Verizon Wireless cover ad on Time magazine (and on Sports Illustrated’s new issue), and the controversy over selling ads... Read more » Read More

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